# Celebrating Zero Distance Excellence
3rd edition

An ecosystem with no boundaries creates a world of impact. We celebrate the organizations turning radical proximity into a global standard for excellence.

## Zero Distance drives a human-centric evolution 
to eliminate organizational barriers and enable a frictionless flow of value. By directly aligning creation with  **user needs, it defines the management standard for the IoT era. ** This fundamental principle is powered by the RenDanHeYi model (RDHY).

### What is RDHY?
What is RDHY?
Initiated on September 20, 2005, by Mr. Zhang Ruimin, RenDanHeYi is more than a management model: it is the methodological engine of the IoT era.

RDHY dismantles traditional hierarchies to align with the core dynamics of a boundaryless world: Zero Distance, decentralization, and dis-intermediation. It is a system of continuous evolution, where strategic positioning and resource allocation are dynamically reconfigured to keep the organization at the absolute frontier of innovation.

The DNA of RDHY:

Ren: The individual, empowered as an entrepreneur.

Dan: The uncompromising focus on user value.

HeYi: The seamless integration of individual goals with value creation.

The Core Principle:
In the RDHY ecosystem, every individual directly faces the user. We have moved beyond "fixed posts": people exist because of the value they create. Without user value, there is no purpose. RDHY turns employees into owners, directly accountable for the impact they generate.

## The 2026 ZeroDX Awards recognize excellence across 

### Grand Prize
Lorem ipsum dolor sit amet neque porttitor fringilla mollis eleifend lectus.
Vitae nunc egestas feugiat magna fringilla enim at lobortis.

### Transformational
Reshaping the core. We honor the courage to dismantle legacy structures and achieve a human-centric evolution.

### Benchmark Innovators
Defining the standard. Celebrating the visionaries forging the management benchmarks that others aspire to reach.

### Emergent Excellence
Igniting evolution. We honor the curiosity to operate differently, where every intentional change sparks a chain reaction of impact.

## Key dates:
- **Call for Proposals deadline**: May
- **Announcement of finalists**: September
- **Award Ceremony**: End of September

## Quotes from the previous winners
> "Winning the Zero Distance Award means that our transformation is working. It was only four years ago when we read for the first time about RDHY and its Zero Distance principle."
> — **Kevin Nolan**,  CEO, GE Appliances

> "Winning the Zero Distance Award is a source of great pride. External recognition is always a boost for confidence and a sign that our organization is moving in the right direction. We have been pushing for a customer-obsessed mindset in our organization. Zero Distance means that we are putting the customer at the heart of our organization and that we are more agile and more responsive to the customer's requests and needs."
> — **João Domingos**, vice president and head of Western Europe, Fujitsu Europe

---
©2026 Haier Model Institute
Designed by Gummy Industries